Academic Affiliations
Research Areas
Short Biography
Education
PhD, Girne American University, Business Administration / Marketing, 2015–2021
Dissertation: Exploring the Higher Education Buying Decisions of International Students in TRNC (2021)
Supervisor: Assoc. Prof. Dr. Feyza Bhatti
MSc, Middle East Technical University, Human Resource Development in Education, 2001– 2003
BSc, Eastern Mediterranean University, Business Administration, 1995–1999
Academic Positions
Assistant Professor, Cyprus Aydın University (2021–Present)
Research Assistant, Middle East Technical University (1999–2004)
Courses Taught
Digital Marketing (English)
Introduction to Marketing (English)
Management and Organization (Turkish)
Research Methods (Turkish, English)
Customer Relations Management (English)
International Marketing (English)
Marketing Management (English)
Sales Management (English)
Consumer Behavior (Turkish)
Global Marketing (English)
Advanced Marketing Research (English)
Marketing Research (English)
Publications
Okten Demircioglu, A., Bhatti, F., & Ababneh, B. (2021). Improving student satisfaction
through social media marketing activities: The mediating role of perceived quality. International Journal of Data and Network Science, 5, 143–150.
Book Chapters
Digital Human Resources Marketing (2022). Recruitment Through Digital Human Resources Marketing.
Digital Transformation in Business (2021). The Role of Social Media in the Digitalization Process of Businesses.
Professional Experience
Human Resources Officer, Koç Group, 2011–2019
Specialist / Manager, Fortis Bank, 2004–2009
Education / Academic Titles
Articles
Improving student satisfaction through social media marketing activities: The mediating role of perceived quality. International Journal of Data and Network Science, 5, 143-150.,
Education and Training Activities
THESIS-I
Theoretical : 0 | Practical : 0
SALES MANAGEMENT
Theoretical : 3 | Practical : 0
PRINCIPLES OF BUSINESS II
Theoretical : 3 | Practical : 0
INTERNATIONAL MARKETING
Theoretical : 3 | Practical : 0
RESEARCH METHODS
Theoretical : 3 | Practical : 0
INTRODUCTION TO MARKETING
Theoretical : 3 | Practical : 0
MARKETING RESEARCH
Theoretical : 3 | Practical : 0
PROJECT
Theoretical : 0 | Practical : 0
SEMINAR
Theoretical : 0 | Practical : 0
BUSINESS ETHICH
Theoretical : 3 | Practical : 0
MARKETING MANAGEMENT
Theoretical : 3 | Practical : 0
THESIS II
Theoretical : 0 | Practical : 0
MARKETING MANAGEMENT
Theoretical : 3 | Practical : 0
CONSUMER BEHAVIOUR
Theoretical : 3 | Practical : 0
SALES MANAGEMENT
Theoretical : 3 | Practical : 0
ORGANIZATIONAL BEHAVIOR
Theoretical : 3 | Practical : 0
INTRODUCTION TO MARKETING
Theoretical : 3 | Practical : 0
MARKETING RESEARCH
Theoretical : 3 | Practical : 0
SEMINAR
Theoretical : 0 | Practical : 0
PROJECT
Theoretical : 0 | Practical : 0
MARKETING MANAGEMENT
Theoretical : 3 | Practical : 0
CONSUMER BEHAVIOUR
Theoretical : 3 | Practical : 0